Adam Fields (weblog)

This blog is largely deprecated, but is being preserved here for historical interest. Check out my index page at adamfields.com for more up to date info. My main trade is technology strategy, process/project management, and performance optimization consulting, with a focus on enterprise and open source CMS and related technologies. More information. I write periodic long pieces here, shorter stuff goes on twitter or app.net.

8/25/2005

Buying ads just for the pagerank

Filed under: — adam @ 9:51 am

Tim O’Reilly discovered that a number of advertisers are buying ads on his sites (and others with high pagerank) not because they want clickthroughs, but because the pagerank boost is cheaper than buying their keywords through AdWords.

The discussion about whether there’s anything wrong with this is pretty interesting:

http://radar.oreilly.com/archives/2005/08/search_engine_s_2.html

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