Adam Fields (weblog)

This blog is largely deprecated, but is being preserved here for historical interest. Check out my index page at adamfields.com for more up to date info. My main trade is technology strategy, process/project management, and performance optimization consulting, with a focus on enterprise and open source CMS and related technologies. More information. I write periodic long pieces here, shorter stuff goes on twitter or app.net.

4/13/2007

Cadbury got busted for reducing the size of the Creme Egg and then lying about it

Filed under: — adam @ 3:31 pm

I used to get a Cadbury Creme Egg a year about the same time I had my annual McRib. Since I’ve realized over the course of the past few years that you’re only supposed to eat food, I didn’t know that Cadbury reduced the size of the Creme Egg this year. And then they lied about it! And they blamed it on the increasing size of their consumers (possibly from eating too many Creme Eggs)! And then they got busted on National TV! At least they could have had the dignity to release the “New Creme Egg”, and then release the “Creme Egg Classic” in the smaller form factor when people complained about the new formula.

http://consumerist.com/consumer/cadbury/cadbury-our-eggs-arent-smaller-you-are-bigger-250559.php

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