So I noticed that sometime in the past few days, Yahoo has started tracking outbound links. When you do a search on Yahoo, say… for “stuff”, you get this page, on which all of the links for results are filtered through one of yahoo’s servers, so they can see what you actually clicked on. I’m pretty sure this wasn’t always the case, but I could have missed it.
The links look like this:
http://rds.yahoo.com/S=2766679/K=stuff/v=2/SID=e/l=WS1/R=1/SS=8946625/MI=free/IPC=us/SHE=0/H=2/SIG=16v8q5olr/EXP=1108750073/*-http%3A//rdre1.yahoo.com/click?u=http://www.howstuffworks.com/&y=024C268A03468778&i=482&c=15685&q=02%5ESSHPM%5BL7lkjyy6&e=utf-8&r=0&d=wow~YHOO-en-us&n=E9LK5H65QOA44FCL&s=71&t=&m=4214DD79&x=01725047E6CB53D5
Meanwhile, Google has resurrected Microsoft’s much-reviled Smart Tags, in the form of Autolink on the Google Toolbar. Google has decided in their infinite wisdom that, for example, anything that looks like an address should link to Google Maps. I fail to see how this was monopolistic behavior on the part of Microsoft but it’s totally okay for Google. There’s actually a word for this kind of unsupervised, non-user-controlled substitution… it’s “hijacking”.
Evil? Maybe. Potential for evil? Certainly. I’d call them “evil baby steps”. But both of these things certainly bear some discussion.